G-SHOCK presents the new collaboration model with Moncler’s ‘House of Genius’
The G-SHOCK brand of shock-resistant watches presents the new collaboration model with down jackets brand – Moncler -, icon of worldwide luxury sportswear. G-SHOCK x Moncler watch is part of the capsule collection ‘House of Genius’, designed by David Fischer – founder and CEO of Highsnobiety – gathering garments and accessories created from exclusive and limited collaborations: a real and modern universe of colour and genius.
World-wide most interesting brands have indeed been invited to express their creativity through an iconic item of their collections, revisited in Moncler's style, and G-SHOCK chose to contribute to the project with the iconic octagonal metal case GM 2100 – launched last September 2021 and yet best-seller – with two customizable interchangeable bands.
G-SHOCK x MONCLER watch is available in pop up Moncler stores in London, Seoul, Shanghai and New York - that will recreate a mountains lodge, reinventing Moncler’s alpine heritage. A space of freedom where new ideas take shape, the immersive space combines vibrating Genius yellow - synonym of Moncler House of Genius – with the mirror surfaces recalling a futuristic environment, representing digital nomads in a new and exciting way.