Pressmeddelande
Casio Expands the EDIFICE Brand of Metal Watches
New Solid Urban and Advanced Marine Lines Added
BASEL, March 7, 2012 — Casio Computer Co., Ltd., announced today the addition of new lines to its EDIFICE brand of metal watches, which capture the essence of speed and intelligence. By extending the range of environments in which EDIFICE can be worn, Casio is further expanding the potential customers for this brand.
EDIFICE was launched in 2000. It has become popular especially with young people for its wide range of time measurement functions driven by Casio’s original technologies and its standout face designs. Now Casio has expanded the brand to increase the possibilities for the expression of EDIFCE energy and functionality. In addition to the initial “Active Racing Line” inspired by motor sports, Casio has now added the “Solid Urban Line” and the “Advanced Marine Line.” The Solid Urban Line features a simple design and a high-quality feel that complements today’s sophisticated urban lifestyles, while the Advanced Marine Line features an even more dynamic design inspired by ocean sports, and is water resistant down to 200 meters.
In the Active Racing Line, Casio announced the release of the EFR-520SP today. It features a multilayered watch face with a dynamic and sporty look, together with a 1/20-second disk indicator that spins at high speed in the 12 o’clock position. In the Solid Urban Line, the EFB-503SBDB is the new release. It boasts a high-quality design with sapphire glass and a mirror-finished stainless steel case and band, with white luminescent hands on a big, simple watch face to enhance visibility. In the Advanced Marine Line, Casio is releasing the EFM-500SBD. In addition to being water resistant to 200 meters, its nautical design is expressed with a wave pattern on a matte-black dial, plus a blue accent color on the second hand and other points. The EFB-503SBDB and EFM-500SB are both solar powered.
Model |
Line |
EFR-520SP |
Active Racing Line |
EFB-503SBD |
Solid Urban Line |
EFM-500SBD |
Advanced Marine Line |
Specifications
EFR-520SP
Water Resistance |
100 meters |
Stopwatch |
1/20-second stopwatch; measuring capacity: 11:59’59.95”; measuring mode: elapsed time; split time; two finishes |
Other Functions |
Date display; tachymeter |
Accuracy at Normal Temperature |
±20 seconds per month |
Battery Life |
Approx. 3 years on SR927W |
Size of Case |
49.0 × 45.3 × 12.3 mm |
Total Weight |
To be advised |
EFR-503SBDB
Water Resistance |
100 meters |
Stopwatch |
1/5-second stopwatch; measuring capacity: 59’59.8”; measuring mode: elapsed time; split time; two finishes |
Alarm |
One-time alarm; tachymeter |
Other Functions |
Date display |
Accuracy at Normal Temperature |
±20 seconds per month |
Power Source |
Solar powered |
Continuous Operation |
About 5 months |
Size of Case |
49.0 × 41.8 × 11.9 mm |
Total Weight |
To be advised |
EFM-500SBD
Water Resistance |
200 meters |
Stopwatch |
1/5-second stopwatch; measuring capacity: 59’59.8”; measuring mode: elapsed time; split time; two finishes |
Other Functions |
Date display |
Accuracy at Normal Temperature |
±20 seconds per month |
Power Source |
Solar powered |
Continuous Operation |
About 6 months |
Size of Case |
49.0 × 45.6. × 13.0 mm |
Total Weight |
To be advised |
Press Contact
PR!NT Communications Consultants
Gänsemarkt 35
D-20354 Hamburg
Tel.: +49 (0)40 - 22933 - 114
Fax: +49 (0)40 - 22933 - 242
E-mail: pressebuero-casio@printcc.de
