Casio releases new shock-resistant Baby-G watches with delightful multi-dimensional numerals that glow in the dark
Design and colors based on a marine resort theme

Basel, April 24, 2013 — Casio Computer Co., Ltd., today announces the release of new additions to the Baby-G line of shock-resistant watches for women. The new BGA-170 watches feature numerals of varying sizes and heights that appear to be floating delightfully above the dial.

These eye-popping new Baby-G watches are equipped with Neon Illuminator, which uses a black light LED to activate special luminous ink on watch face elements like the dial and numerals. The numerals are arranged to evoke layers of coral on a reef. With the rhythmical placement of numbers of varying sizes at different heights, the design conveys a feeling of depth. The numerals were realized using translucent resin combined with special luminous ink, creating a delightful floating appearance in the dark when activated by the built-in black light LED.

Based on a marine resort theme, the new watches boast a large sporty bezel. The watches come in colors such as white, turquoise, and yellow that suggest colorful tropical fish on a coral reef. They are a refreshing complement to any beach fashion. Moreover, with the tough shock- and water-resistance, that Baby-G is known for, these watches are ready for water sports as well as everyday life.


Body color

Index color






Blue & Red & Gray



Blue & White



Yellow & White




Water Resistance

10 bar


Neon Illuminator* (Black light LED) with afterglow
*The ultraviolet LED offers safety corresponding to the International Electrotechnical Commission (IEC) standard for Class 1M. However, an optical lens such as a magnifying glass must not be used for direct viewing of the ultraviolet light source.

World Time

27 cities (29 time zones, daylight saving on/off)


1/1-second stopwatch; measuring capacity: 59’59”; split time

Countdown Timer


5 daily alarms (with 1 snooze alarm); hourly time signal

Other Functions

Full auto-calendar; 12/24-hour format

Accuracy at Normal Temperature

±30 seconds per month

Battery Life

Approx. 3 years on CR1220

Size of Case

47.9 × 42.2 × 15.3 mm

Total Weight

Approx. 45 g

Press Contact
PR!NT Communications Consultants
Gänsemarkt 35
D-20354 Hamburg
Tel.: +49 (0)40 - 22933 - 268
Fax: +49 (0)40 - 22933 - 242
E-mail: pressebuero-casio@printcc.de

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