Nota de Imprensa


SHE-3034SG-7AUER – The new SHEEN watch unites vibrant colours with radiant elegance

Norderstedt, February 2015 – SHEEN introduces the new SHE-3034SG-7AUER, a watch which gets to the heart of today’s spirit with its rose gold and vibrant azure blue. The slightly abstract vintage lettering on the watch face is a stylish contrast to the modern two-tone choice of material. The model stands out with its clear style and a good portion of sophistication to make it the perfect accessory for an unforgettable look. The iconic colour tones are just right for a modern classic: the SHEEN SHE-3034SG-7AUER watch follows the latest trend in multi-metallics and is enhanced with a ceramic bezel and a cream-coloured watch face.

A real highlight of the new SHEEN are the Roman numerals which accentuate the special elegance of the watch. They are evocative of the classic watches from the olden days when the time was read from clock towers or large railway clocks. SHEEN has reinterpreted this vintage lettering in a modern blue and embellished individual numerals with SWAROVSKI® elements. Three round displays show the day, date and the 24-hour clock. The cream-coloured watch face makes the hands and numerals in contrasting azure blue come alive.

The SHE-3034SG-7AUER is this summer’s on-trend, reliable companion. The large case of the new SHEEN, combined with a thin wristband, gives it a unique, eye-catching and, at the same time, delicate look. The case and wristband of the SHE-3034SG-7AUER are made from solid, robust stainless steel, and a high-quality safety catch ensures a reliable hold. With its water-resistance of up to five bar, this is a ladies’ watch that is also suitable for the more demanding wearer. Thanks to its fluorescent watch hands, the new SHEEN can also be read in darker conditions.

The SHE-3034SG-7AUER is available from retailers at a recommended retail price of €159.

SHEEN, the new brand of ladies' watches from CASIO, has a unique and versatile range of purely analogue timepieces for the modern, confident woman. Titanium ceramic, sapphire glass, leather and SWAROVSKI® ELEMENTS are some of the exquisite materials which, together with stylish designs, fashionable accents and hand-crafted precision, are marking the dawn of a new era in timepieces – an era of round-the clock elegant, feminine and understated design as an everyday accessory.

Five different series show the wide-ranging versatility of the new brand. The Gold Line shows elegant design for a stylish look, while the choice of materials in the titanium-ceramic, sapphire glass models, for example, make them particularly scratch-resistant and robust. Discover the range of categories and all models at Further information on the company is available at

Press contact for trade media Germany/Austria:
Corinna Fromm Communication
Sabrina Rauen
Seilerstrasse 24
20359 Hamburg
Tel.: +49 (0)40 800 073 820

Press contact for public media Germany/Austria:
BOLD Communication & Marketing GmbH
Katharina Gräfe
Torstrasse 68
10119 Berlin
Tel.: +49 (0)30 202 157 70

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