Communiqué de presse
Goodbye Anaheim, hello Frankfurt!
CASIO looks forward to the European premiere of the new synthesizer at Musikmesse 2012
After the trade fair is before the trade fair, or in other words: after an extremely successful presentation of the new XW Series at the NAMM Show in Anaheim, California (19-22 January 2012), CASIO is looking forward to a great synthesizer show during Musikmesse (21-24 March 2012) in the city on the banks of the Main River. Frankfurt, here we come!
When all the important media representatives flock to the press reception, and when there are even two awards at the end – then that is what can be called a fantastically successful trade fair. Without a doubt, CASIO can enter the NAMM Show into the books under this description. The feedback on the new CASIO synthesizers was simply overwhelming. The awards in the categories "Company to watch" (exhibitors with trendsetting products or services) and "Gotta stock it" (product that retailers now absolutely have to have on stock) in the "Best in Show" Awards were thus very fitting.
Well-equipped, it's now time for Frankfurt. The European premieres of XW-G1 and XW-P1 will also be taking up a lot of space at the trade fair stand there (as usual in Hall 5.0, Stand A48). In a cool 80's atmosphere - the disco ball will be sparkling true to style - the full-blooded musician, music producer and musical conductor Markus Kuczewski will be presenting the two new CASIO flagships. He will be supported by the amazing voice of singer Nora Becker and the hip-hopper and beat-boxer Rocko. From Wednesday to Saturday – starting at 10:00 a.m. each day and then at every full hour – the XW show will take place at the CASIO stand. And for those who are then curious what all the XW-G1 and XW-P1 can do, it will be explained at the demo station how sample-loopers and phrase-sequencers, or drawbar organs and solo synthesizers are operated.
Two synthesizers, two scenes
The new XW series will be launched at the end of March with the Performance-Synthesizer XW-P1 and in April with the Groove-Synthesizer XW-G1. In concept, the two synthesizers are meant for different scenes and are thus packed full with special features for the corresponding target group. The Groove-Synthesizer XW-G1 is aimed at young and creative musicians who produce their own tracks and want to present their sound in the clubs. In one compact single device, the XW-G1 offers everything that the creators of modern electro sounds and digital DJs need, such as, amongst other things, a sample-looper for creating "on the fly" layers and overdubs. The Performance-Synthesizer XW-P1 wants to be on stage – as band leader, rhythm producer, sound giant. Six oscillators are responsible for the solo synthesizer's professional sounds alone – each of them with excellent and almost limitless modulation possibilities. The legendary CASIO sound from the 80's – for example from the CZ Series – is of course included.
What both instruments have in common is their sensational price/performance ratio; young customers receive an abundance of functions for their small budget:
Performance-Synthesizer XW-P1: 549,- € UVP
Groove-Synthesizer XW-G1: 599,- € UVP
About CASIO Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 341 billion yen (approx. US$ 4.1 billion) in the fiscal year ended March 2011. News and product information from Casio is available at www.casio-europe.com.
For enquiries or further information please contact:
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