Communiqué de presse
CASIO to Release BABY-G Collaboration Model Featuring Globe-Trotting Hello Kitty
Special Model to Inspire Travel
Tokyo, February 1, 2018 — Casio Computer Co., Ltd. announced today the release of the latest addition to the BABY-G line of women’s shock-resistant watches, based on the concept of “Tough and Cool.” The BGA-190KT is a collaboration model inspired by a globe-trotting Hello Kitty and will be available in two models.
The base model for the collaboration model is the BGA-190, which is popular among avid travelers for Dual Dial World Time that simultaneously shows the time in two cities. Inspired by a globe-trotting Hello Kitty, the watch is designed to appeal to women who enjoy traveling.
The minute hand is decorated with Hello Kitty’s trademark red ribbon, and the watch band is covered with Hello Kitty-style illustrations arranged like random passport stamps, to set the mood for travel. The back plate and special packaging feature an originally-designed pilot Hello Kitty to commemorate the collaboration. The BGA-190KT is designed to inspire travel, extending to the special packaging that includes a box styled like a suitcase that is essential for every trip.
- BGA-190KT-1B (Black)
- BGA-190KT-7B (White)
- Water Resistance up to 10 bar
- World Time
- Stopwatch – 1/100 sec. – 24 hr
- Countdown timer – 1/1 min. – 24 hr
- Full auto-calendar
- Automatic calendar
- LED light Mineral glass
For over 20 years, the Japanese watch brand has been firmly associated with stylish urban timepieces. The BABY-G range was created as a smaller, feminine variant of the legendary G-SHOCK models. It quickly grew into a worldwide style phenomenon and hit the German market in the late 1990s. BABY-G remains an essential item in the world of streetwear, while collaborations with the newest and most exciting urban brands demonstrate the forward-looking and fashion-conscious character of the brand. Details of the models can be found at www.baby-g.eu. For further information on the company, is available at www.casio-europe.com.