Press release


CASIO to Release SHEEN Metal Watch with Elegant, Feminine Look
Original Peach Gold Finish Brings Out the Colour of a Woman's Skin

BASEL, March 21, 2018 – Casio Computer Co., Ltd., announced today the release of a new addition to its line of SHEEN metal watches for women, which are based on the concept of "Elegant, Smart, Shining." The new SHS-4524CG uses an original Peach Gold colour throughout, which Casio created to bring out the colour of a woman's skin.

The new SHS-4524CG features a Peach Gold treatment throughout the watch body and a clean face design, which combine to give the watch a sophisticated look.

The product of three years of development, Peach Gold is an original ion plating treatment with an elegant lustre distinct from either pink gold or silver. Peach Gold complements the colour of a woman's skin.

The watch face is softly coloured with a Peach Pink treatment. Multi-dimensionally cut bar-shaped index marks and two Swarovski® crystals adorning the 12 o'clock position add brilliance to the watch face. With its clean design and elegant look, the watch brilliantly adorns the wrist, and is highly suitable for a variety of situations, from casual to formal.

The SHS-4524CG features a compact and thin watch case with a Fine-adjust bracelet that offers up to 3.8 mm of tool-free adjustment. With this feature, the user can fine-tune the fit on the wrist and loosen it if the watch starts to feel tight, for optimum comfort. The face is made from scratch-resistant sapphire crystal with excellent clarity, while a solar charging system efficiently converts light to power the watch. The SHS-4524CG is the perfect watch for women who treasure every moment of the day.

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