The digital entry ticket
CASIO in the growing live events market
Events is one of the most dynamic growth areas in the entertainment and leisure industry. According to the bdv (Bundesverband der Veranstaltungswirtschaft — German federal association for the events industry), music fans alone spend around EUR 3 billion on admission tickets in Germany per year. Parallel to this, a market for reliable ticket management systems has developed — from pre-sales through to digital ingress control. A new start-up in this area is the Hamburg-based grandticket.de, with its innovation:
Start-up with "grandticket.de CheckIn"
In Hamburg in mid-2016, Ole Harms and Fabian Simroth began developing their admission ticket service system, grandticket.de. Ole Harms had good contacts from his many years of experience in events technology, while Fabian Simroth developed the basic software. In the first year, around 30,000 tickets were sold through the self-developed system in the northern region of Germany.
Growing live concert market
The number of public events has steadily increased over the past ten years. The growing impact of this trend is particularly clear in the music industry, where physical sales of audio carriers continue to decline. According to a study of the German music industry, music consumers now spend almost twice as much on live music concerts as they spend on purchasing audio carriers and digital music files.
One example of the extent of these changes: In 1986, MADONNA sold 25 million records of her "True Blue" album. With the associated tour, she earned USD 25 million from 2.5 million concert-goers. Not even 4000 copies of the 2015 live album "Rebel Heart" were sold in the USA. In contrast, the "Rebel Heart" tour in the same year generated revenues of USD 305 million.
Today, more than one third of revenues within the music industry come from ticket sales. In addition to the big music events, many other kinds of live events, from techno club nights to folk festivals, have become progressively more popular. With more than one hundred million tickets of varying prices and for all types of events sold each year in Germany, the admission ticket business has become a key service area in Germany, increasingly requiring state-of-the-art, high-performance digital systems.
The hardware of choice
Alongside the development of a software application for their project, the founders of grandticket.de began their search for suitable hardware components that could cope with the demanding requirements of the tough events environment early on. The young start-up also came into contact with CASIO's sales partner, DataIdent GmbH in Seevetal, which was able to showcase suitable products from the CASIO portfolio and communicate their particular advantages.
"We have tested several different products for our purposes extensively, both from well-known manufacturers and from very inexpensive unbranded products. In the end, we ultimately chose CASIO. Essentially, the IT-G400 persuaded us in all respects: In addition to the robustness of the device and many other practical features, it was the unrivalled battery life that really won us over. The programming-friendly Android system was another convincing argument for our choice," says Fabian Simroth on the decision to go with CASIO. He also mentions further compelling advantages in everyday working life:
"For some of the events we manage, the admission scanner needs to work throughout the entire day — that's no problem at all for the CASIO IT-G400's batteries. Another advantage is the extremely short start-up time of the scanner and data transfer."