Press release


It’s all about colour
Baby-G launches three new colours to mark its 20th anniversary

Norderstedt, February 14, 2014 — Urban mysticism is the must-have trend for the coming spring-summer season. Playful pastel tones stand alongside rich black with bold splashes of neon. Urban basics will be combined with decorative pieces letting you create your own distinctive style that is tough yet playful — the new Baby-G BA-111 really captures this feel.
As well as a great feel for colour, form and functionality, Japanese watch brand shows once again via its new BA-111 models, that Baby-G understands and, as usual, successfully implements latest colour trends. The black dial makes a refreshing contrast with the fashionable peach and mint cases, while in the third model, the neon pink details stand out against the rich matt black, making it a real statement piece that completes the outfit of its wearer.

But it's not just looks that count. The new Baby-G models also feature the usual wide range of useful functions to effortlessly handle all the challenges in the life of a modern woman. The LED light makes the half analogue, half digital dial easy to read at all times. Useful functions extend to the new model's range of features: with a stopwatch, alarm function, calendar and timer, the BA-111 is the stylish way to survive in the urban jungle!

The Japanese watch brand Baby-G has been designing stylish urban timepieces for 20 years. It started out as a smaller, more feminine version of the legendary G-SHOCK models. It then rapidly became a worldwide style phenomenon, arriving in Germany in the late '90s. Baby-G is now an essential item of streetwear. Collaborations with the latest, most exciting urban brands highlight the forward-looking, fashion-conscious character of the brand.

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