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Press release

14.02.2014

FULL-ON CAMOUFLAGE
The GD-120CM, GD-X6900CM and GA-100CF – fashionable disguise for new pressure tech

Norderstedt, February 14, 2014 — Meant to hide, worn to show off. Few patterns and designs have undergone such a major shift in perception, through fashion and streetwear use, as the iconic camouflage look. Designed to blend with the natural background, the distinctive outdoor, utility and military pattern is meant to hide the wearer from view, yet has the opposite effect in fashion!

Over the years, camouflage has become a welcome fixture on the fashion front – the look keeps popping up in collections by major designers, boutique brands and rad streetwear labels. Right now, most brands feature the iconic print in some way, from delicate details to full-blown camo all-over print!

G-SHOCK‘s GD-120CM, GD-X6900CM and GA-100CF flank the strong camo trend with statement styles for any taste: Choose from bold all-over designs or more subtle camo accents on the face.
With their cool and characteristic outdoor designs in classic camo or exotic tiger stripe, each available in three colour schemes that cover the entire case, wristband and dial, the GD-120CM and GD-X6900CM are the models of choice for a strong statement look. Beyond the traditional green/brown or black/grey/white palettes, the GD-120CM is also available in blend of reds that takes the patterned contrast to its logical – and exciting – extreme. Thanks to its outsized case, the GD-X6900’s wild tiger pattern (also available in grey and green shades) truly stands out. The model’s third colourway is still under wraps: Expect an exciting collaboration between G-SHOCK and a famous streetwear brand!

Those looking for a more subtle style reach for the new G-SHOCK GA-100CF with its all-black case and resin wristband. All three versions of this model also sport a contrasting face camo pattern in either black and grey shades with silver or navy accents for a clean, timeless look, or the original green/brown design clashed with dazzling gold for a special twist that turns the minimalist design into an eye-catching statement.

G-SHOCK‘s new camouflage models GA-100CF, GD-120CM and GD-X6900CM are now available from select stores and online. To locate your nearest retailer, access http://www.g-shock.eu/euro/.

GA-100CF
The GA-100CF’s technical features include:
  • G-SHOCK shock resistantc
  • Auto LED light
  • Alarm function
  • Vibration alert
  • World time function
  • Date display
  • Stopwatch function
  • Mineral glass

GD-120CM
The GD-120CM’s technical features include:
  • G-SHOCK shock resistant
  • Super Auto LED light
  • 4 time zones display
  • Display flasher
  • Alarm function
  • Vibration alert
  • Date display
  • Stopwatch function
  • Mineral glass
  • 7 years - one battery

GD-X6900CM
The GD-X6900CM’s technical features include:
  • G-SHOCK shock resistant
  • Super Auto LED light
  • Display flasher
  • Alarm function
  • Vibration alert
  • Date display
  • Stopwatch function
  • Mineral glass
  • 7 years - one battery

ABOUT G-SHOCK
G-SHOCK is the product of an ambitious idea and desire: to create an indestructible watch. To this end, CASIO’s engineers pursued the so-called “triple 10” strategy: All successful models have to survive a 10-metre fall, withstand 10 bars of water pressure and offer 10+ years of battery life.
Since the launch of the range in 1983, G-SHOCK has not veered from this concept, but continues to refine its technology in order to perfect its range of G-SHOCK timepieces even further.

Further information at www.g-shock.eu and www.casio-europe.com.
Information about the company at http://www.casio-europe.com/euro/corporate/casioeurope.


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