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PRESS RELEASE
Feb. 08, 2008
CASIO to Exhibit Watches at BASELWORLD 2008
TOKYO, February 8, 2008 - CASIO Computer Co., Ltd., announced today that it will be exhibiting at the world's leading watch and jewellery show, "BASELWORLD 2008," which will be held from April 3 to 10, 2008 in Basel, Switzerland. CASIO welcomes the visitors to the fair at 384 square meters in Palace 3. The theme of CASIO's booth at BASELWORLD 2008 will be "Moving time forward: Intelligent timing, Smart design, Unrivalled brands." A total of 70 watches will be displayed: models in the EDIFICE brand of metal watches, which are well endowed with time measurement functions and embody the pursuit of speed; solid metal case, solar-powered radio-controlled OCEANUS watches featuring the sea as a theme; shock-resistant G-SHOCK watches, a lineup that is about to celebrate its 25th anniversary; and outdoor PRO TREK watches which feature outstanding sensor capabilities. The exhibit will convey CASIO's unique approach to watch development, which always aims to provide new benefits to users by combining the company's proprietary timepiece movements, which make the most of digital technologies, and its superb designs, which use the special features of those movements to their best advantage. CASIO has a distinguished history in the timepiece business, starting with the 1974 release of the "CASIOTRON," the world's first digital watch with a fully automatic calendar. Since then, CASIO has combined a passion for originality with its advanced digital technologies to deliver many new watch functions, including world time and data bank functions, and sensor-based measurement. CASIO watches have consistently offered an entirely new sense of value. Today, the company continues to develop appealing new products that provide new value by combining the latest digital technologies with top quality designs that deliver an attractive look and feel. CASIO's greatest innovation in the field of timepieces is its technologies for solar-powered, radio-controlled watches. The company's solar-powered drive systems work with even the smallest amount of light, and its radio-controlled technology ensures that the wearer never has to manually adjust the time. For inquiries about products displayed at BASELWORLD 2008, please contact one of the following: CASIO Computer Co., Ltd. Tokyo Headquarters 6-2, Hon-machi 1-chome, Shibuya-ku, Tokyo 151-8543, Japan Tel: +81-3-5334-4111 CASIO Europe GmbH Bornbarch 10, 22848 Norderstedt, F.R. Germany Tel: +49-40-528-65-0 CASIO Electronics Co., Ltd. Unit 6, 1000 North Circular Road, London NW2 7JD, U.K. Tel: +44-20-8450-9131 CASIO France S.A. 9, rue Francois Carabin, 67700 Saverne, France Tel: +33-825-88-44-77 CASIO Espana, S.L. Torre Diagonal Litoral Josep Pla No 2, Edificio B2, Planta 12 08019 Barcelona Tel.+34-93-485-8400 CASIO America, Inc. 570, Mount Pleasant Avenue, Dover, NJ 07801, U.S.A. Tel: +1-973-361-5400 |
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