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CASIO Europe   world.casio.com

   

PRESS RELEASE
Feb. 07, 2008


CASIO enthrals with form and function
The new G-SHOCK: As quick as the wind - with 1/1000 second stopwatch

Norderstedt, February 2008 - Sometimes it is something supposedly minor that is enough to create a furore. With the new G-SHOCK G-7710CL-3ER this "minor" aspect is its completely new designed wristband - extremely stylish going hand-in-hand with the tough G-7710CL-3ER. As usual with CASIO its secret is the combination of the highest standards of finishing with a well thought-out design.

The wristband consists of leather robustly integrated with cloth, and the stitch colour is repeated on the dial to create a cool eye-catching detail. This is a design that interweaves style with practicality - and the G-7710CL-3ER not only conveys the typical strength of a G-SHOCK but also has a unique look importing complete assuredness to its wearer.

The watch boasts every technical function demanded by the ambitious man of a sports time-piece. The 5 alarms can be set so they are only activated on workdays, the clock counts the expired days of the year and displays the current calendar week. The G-7710CL-series exudes toughness and sporting vitality, a feeling reinforced by the 1/1000 second stopwatch and water-resistance up to 20 bar. With its innovative wristband, clear display and many useful functions, the G-7710CL-3ER is the perfect all-rounder - sporty, uncompromising, smart and tough. The G-7710-series is available in other stylish colours and wristband-variations.

The G-7710CL-3ER features the following functions:
  • <AUTO-ILLUMINATOR>
  • SHOCK RESISTANCE
  • INDICATOR (DISPLAY FLASHER)
  • WORLD TIME FOR 48 CITIES
  • 1/1000 SEC. STOPWATCH
  • LAP MEMORY 100
  • 2 TIMERS WITH REPEAT FUNCTION
  • 5 ALARMS
  • SNOOZE FUNCTION
  • BATTERY OPERATION UP TO 5 YEARS
  • AUTO-CALENDAR
  • CALENDAR WEEK DISPLAY
  • 12-/24 HOUR DISPLAY
  • MINERAL GLASS
  • LEATHER-CLOTH WRISTBAND
  • WATER-RESISTANT UP TO 20 BAR
The G-7710CL-3ER is available from March 2008

For more information please visit www.casio-europe.com and www.g-shock.eu.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US $ 5,26 million) in the fiscal year ended March 2007. News and product information from CASIO is available at http://world.casio.com.

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G-7710CL-3ER
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