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CASIO Europe   world.casio.com

   

PRESS RELEASE
Feb. 07, 2008


CASIO presents the new Dance Styler Collection
Baby-G in black and white: Dance floor look in this season's colours

Norderstedt, February 2008 - Black and white are the all time favourite trend colours of fashion. The hype generated by snow-white lifestyle products in particular can't be beat. No doubt: Without the colour white and its complementary colour black this season would be a total washout. And so raise the curtain for the shimmering white Baby-G BG-2101-7ER and its black sister, the BG-2100-1ER. The rich colouring of the black Baby-G is almost reminiscent of the expensive piano laquer finishing of luxury furniture.

When looking at these stylish Baby-Gs our attention is first drawn to the exceptional resin wristbands, which have a lot more to offer than just the trend colours of the year. Equally striking are the modern, almost cubist stylistic elements, adding a high degree of sophistication to the band which is elegantly continued in the display frame. Just as hip are the stainless steel applications, which lend these watches a cool club and disco image. And that is precisely where the new Baby-Gs from the Dance Styler Collection will make a splash. The absolute highlight is the animated disco dancer in the display: With every change of mode it changes from one dance style to the other - from disco to hip-hop to break-dance. The display itself is just as cheery and full of action, as its numbers and actions can be displayed in many different ways and are constantly in motion. All in all the new Dance Styler Collection Baby-Gs are a must-have when it comes to clubbing with your friends!

The model BG-2100-1ER features the following functions:
  • ILLUMINATOR
  • SHOCK RESISTANCE
  • DISPLAY FLASHER
  • SECOND TIME ZONE
  • 1/100-SEC. STOPWATCH
  • COUNTDOWN TIMER
  • ALARM
  • AUTO-CALENDAR
  • 12-/24 HOUR DISPLAY
  • MINERAL GLASS
  • RESIN WRISTBAND
  • WATER-RESISTANT UP TO 10 BAR
The model BG-2101-7ER features the following functions:
  • <LED> LIGHT
  • SHOCK RESISTANCE
  • DISPLAY FLASHER
  • SECOND TIME ZONE
  • 1/100-SEC. STOPWATCH
  • COUNTDOWN TIMER
  • ALARM
  • AUTO-CALENDAR
  • 12-/24 HOUR DISPLAY
  • MINERAL GLASS
  • RESIN WRISTBAND
  • WATER-RESISTANT UP TO 10 BAR
Both models are available from March 2008.

For more information please visit www.casio-europe.com and www.baby-g.eu.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US $ 5,26 million) in the fiscal year ended March 2007. News and product information from CASIO is available at http://world.casio.com.

Download Pictures:
BG-2100-1ER
BG-2101-7ER
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