PRESS RELEASE
10. February 2010


A watch that is an all-round talent for all high fliers
Outdoors or in the office: the new PRO TREK PRW-5000T-7ER


Norderstedt, February 2010 - Whether comfortable in the office or on the mountain with professional equipment: The new PRO TREK PRW-5000T-7ER should always be there with you. With this all-rounder - after a long time - Casio is again bringing a watch from the PRO TREK series with an analogue-digital display to the market.

The new PRW-5000T-7ER stands out as result of its sporty appearance. The face with its consciously detailed design harmonises with the high quality titanium band whilst the digital display matches the design perfectly. In addition, the new PRW-5000T-7ER - like all PRO TREK watches - scores with technical perfection. It is the first PRO TREK that is equipped with TOUGH MOVEMENT technology which combines four innovative functions: TOUGH SOLAR supplies energy to the watch, Multiband 6 technology ensures that radio-controlled signals around the world are received (Europe, USA, Japan and China), an automatic hand adjustment checks and corrects the proper hand position if necessary every hour and the hybrid construction, which is typical of Casio, increases the watch module's resistance.

Outdoor sportsmen will in particular love the innovative measurement functions of the PRW-5000: The multifunctional yellow hand can be used as a compass, barometer, thermometer or altimeter and shows the relevant measured values depending on the mode on a scale that is also yellow. The highlight is that the relevant value is also displayed on the integrated digital display. In spite of its comprehensive technical features the watch is still fully operational up to -10° Celsius. The PRW-5000 is the perfect companion for fans of extreme conditions.

The PRO TREK PRW-5000T-7ER features the following functions
  • TOUGH MOVEMENT TECHNOLOGY:
    • MULTIBAND 6 RADIO SIGNAL RECEPTION (EUROPE, USA, JAPAN, CHINA)
    • TOUGH SOLAR
    • AUTOMATIC HAND ADJUSTMENT
    • HYBRID CONSTRUCTION TO PROTECT THE MODULE
  • <AUTO-LED> LIGHT
  • DIGITAL COMPASS
  • BAROMETER
  • THERMOMETER
  • ALTIMETER UP TO 10,000 METRES
  • ALTITUDE ADDITION
  • DATA MEMORY
  • STOPWATCH
  • COUNTDOWN TIMER
  • WORLD TIME
  • 5 ALARMS
  • FULL AUTO CALENDAR UNTIL 2099
  • BATTERY LEVEL INDICATOR
  • LOW TEMPERATURE RESISTANT (-10 °C)
  • MINERAL GLASS
  • RESIN CASING
  • SOLID TITANIUM BAND
  • ONE-TOUCH 3-FOLD BUCKLE
  • WATER RESISTANT UP TO 10 BAR
The PRO TREK PRW-5000T-7ER is available as of March 2010.

Further information is also available at www.casio-europe.com.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com

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PRO TREK PRW-5000T-7ER

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