PRESS RELEASE
12. August 2009


The new EDIFICE EF-535SP-1AVEF from Casio
Re-experiencing speed


Norderstedt, August 2009 - On account of its "Speed & Intelligence" brand concept, the EDIFICE collection is closely associated with motor sports. As a result, since spring 2009, Casio has formed a successful partnership with the Red Bull Racing Formula 1 team while featuring its up-and-coming star driver Sebastian Vettel as brand ambassador. The new EDIFICE EF-535SP-1AVEF model exemplifies the brand concept with its impressive blend of sporty elegance and innovative functions.

From a visual perspective, the EF-535SP excels due to its stylish, striking watch face made of real carbon - a material very frequently used in motor sports. Based on the Formula 1 style, the black dial takes its cue from the design of a racing car cockpit. The matching black band has been ionised using a complex process to ensure it remains durable and scratchproof. Within the watch face, red triangles will also undoubtedly catch the eye, along with the two embedded screws, which are sure to please any motor sports fan. The EDIFICE logo is not only featured on the watch face, but has also been placed as a three-dimensional element on the right-hand middle crown. With a blend of polished and brush-finished stainless steel elements, the band gives a final refined touch to the exceptionally sporty and stylish design of this chronograph.

In the EF-535SP, the rotating inner ring highlights the sense of energy and speed, a characteristic of the entire EDIFICE collection. The ring is set in motion using the left-hand crown and allows the wearer to save elapsed times, so he won't forget his own record performances.

The model features the following functions

  • SCREW LOCK BACK
  • NEOBRITE
  • STOPWATCH
  • SCREW LOCK CROWN
  • SPHERICAL MINERAL GLASS
  • SOLID STAINLESS STEEL CASE
  • SOLID STAINLESS STEEL BAND
  • ONE-TOUCH 3-FOLD BUCKLE
  • WATER RESISTANT UP TO 10 BAR
The EDIFICE EF-535SP-1AVEF is available as of August 2009.

Further information at www.casio-europe.com und www.casio-intl.com/watch/edifice.

About Casio Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from Casio are available at http://world.casio.com

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EDIFICE EF-535SP-1AVEF