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PRESS RELEASE
May 23, 2008
Cult label celebrates anniversary party
25th anniversary of G-SHOCK: Rapper Kanye West performs at grand party in New York City
New York, May 2008 - In 1983, CASIO launched the first-ever G-SHOCK watch - with over 60 million units sold G-SHOCK affirms itself as one of the world's most popular watches. Now in 2008 CASIO has shocked the world with their 25th anniversary celebration of the brand that fused cutting-edge technology within a fashionable accessory that is still the must-have of today. On May 14th, 2008, G-SHOCK celebrated its historic 25th anniversary in style at Guastavino's in New York City.
To commemorate this milestone; several hundred G-SHOCK fans from the editor and business community came out to pay tribute to a brand that has provided consumers with the most cutting edge technology, radio controlled technology and tough solar power available in a fashionable timekeeping device. Artist Eric Haze and film director Spike Lee each designed their own exclusive G-SHOCK model. Live on stage they revealed to the audience why they themselves are such big fans of G-SHOCK: "I`ve had a long good relationship with G-SHOCK now for about 10 years. G-SHOCK is a kind of leader in sports watch and some technology. Especially with the last times model we did I was given a lot more freedom to do the band, packaging and the 25th anniversary logo at the back of the box", said Eric Haze.
The star-studded celebration kicked off with music from DJ Cassidy and closed with a spectacular performance by rapper Kanye West, who is touring with his "Glow in the dark" show throughout the States at present. Even more US celebrities partied with G-SHOCK: actresses Danira Ramirez, Lindsay Price, Jessica Straup, Shenae Grimes, model CariDee English, choreographer Laurieann Gibson, designer Jonas Benaqua, Sincereley Ward and many more.
For more information please visit www.casio-europe.com, www.g-shock.eu and
www.g-shock.com
About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US $ 5,26 million) in the fiscal year ended March 2007. News and product information from CASIO is available at http://world.casio.com.
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