Nota de Imprensa
The NEW Casio Business Portal
The Most Versatile EPOS Solution For Today's Retailer
VX-100 (The main display in a tilt-up state)
London, March 13, 2012 -Casio has announced the launch of their
new cloud services Casio Business Portal and the VX Tablet, their
first AndroidTM platform tablet computer. This follows the recent
launch of Casio's VX-100 AndroidTM platform EPOS terminal.
The new Casio Business Portal will offer retailers limitless
opportunities to take advantage of Android's application-based
platform. The business portal will provide retailers with
on-demand, low-cost Apps and services, as well as the opportunity
to trial applications and to roll-out on with a phased programme.
Retailers are free to create their own Apps, increasing ways to
interact with customers, upsell, generate new revenue streams and
handle stock control more efficiently.
Potential App ideas include mobile phone receipts instead of paper
receipts, electronic discount vouchers and SMS marketing direct
from the local EPOS device. Remote management of the VX-100
point-of-sale terminal can be achieved from anywhere in the world
using automated email access. Signing up to the Casio
Business Portal allows a retailer to consider a packaged hardware
and software solution, which is tailored specifically to their
retail store requirements. Combining this with direct access to a
wide choice of software integrators will provide a very versatile
solution that can develop and grow with the retail business.
Benefits of the new business portal from Casio include
• Providing retailers with more, on-demand,
low-cost apps and services
• A versatile solution with mobile hardware
taking the POS to the consumer
• Minimal initial investment with a low Total
Cost of Ownership (TCO)
• Retailers can add new applications when
required, and as budget is available
• Special customer promotions for upselling and
attachment sales
• Promotes customer loyalty and sales
growth
• It decreases operating costs and increases
bottom-line profits
The launch of the new Casio VX Tablet will give retailers the power to take service direct to the customer. Highlights of the VX Tablet include
• A tough ruggedized chassis making it both
drop and splash proof
• Large 10.1 inch colour touch screen
• Full complement of communication options with
integrated GPS for accurate positioning
• Long battery life designed for extensive
overlapping work shifts in retail
Computer tablets can be delicate objects; however, the Casio VX
Tablet is rugged and especially designed for the store front-of
house operations.
Guy Boxall, Senior Product Marketing Manager at Casio explains,
"The possibilities of using an AndroidTMplatform tablet in an EPOS
scenario are almost entirely unexplored. Together with the release
of the Casio Business Portal, thisis especially exciting for the
high street retailer today. As the consumer market has seen with
mobile phones, there is huge potential for a greater range of EPOS
apps and services to help the retail sector".
Casio are already working with a good selection of software
integrators within the retail sector and looking forward to meeting
more at the Retail Business Technology Expo.
The new Business Portal and AndroidTM platform tablet from Casio
can be seen at the Retail Business Technology Expo, at London
Earl's Court, 13-14th March 2012.
The Casio VX Tablet will be available in the autumn of 2012.
For more information on this product launch, please contact:
CASIO Electronics Co. Ltd.
Unit 6, 1000 North Circular Road
London
NW2 7JD
Guy Boxall
Senior Product Marketing Manager
Tel: 020 8208 7846
email: boxallg@casio.co.uk or bsd@casio.co.uk