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PRESS RELEASE
Aug. 05, 2008
The first EDIFICE men's watch by CASIO with radio-controlled technology
The new EDIFICE: The classic chronograph with Europe-wide radio signal reception Norderstedt, August 2008 - With the new EQW-500DBE-1AVER, CASIO is now banking on innovative radio-controlled technology for its men's watch brand EDIFICE. In keeping with the reorientation of the brand, CASIO was able to win the Formula 1 pilot David Coulthard as a brand ambassador. Like no other, he embodies the EDIFICE concept of "speed & intelligence" in his person and his driving style. The current collection is clearly inspired by the speed and dynamic of the motor sports in both design and function. In addition to the exact time of day, the EQW-500DBE-1AVER also offers incredible comfort for frequent Europe travellers. By receiving both European radio signals (DCF and MSF) it is thus totally precise in most of Europe. Furthermore it also changes automatically back and forth between summer and winter time. The radio signals can be received throughout Germany and most of Europe. EDIFICE is proof that CASIO is committed to radio-controlled technology - a field in which the Japanese manufacture is one of the world's leading developers. Notable characteristics of the EQW-500DBE are the clear design, the love of numerous details and the variety of all the integrated functions, which include the eye-catching chronograph display, the stainless steel casing with solid stainless steel wristband as well as major cities highlighted around the casing. The bezel has also been elaborately ionised to give it a sophisticated black hue. Additional features consist of a daily alarm, date display, world time and the twin chronograph - two stopwatches functioning independently of one another. With the radio-controlled EQW-500DBE-1AVER, you will feel just as confident in the office as behind the wheel of a racing car … For years, EDIFICE watches have been considered a classic and at the same time a very modern men's watch brand that has been gaining in popularity - and the EQW-500DBE is no exception. The EQW-500DBE-1AVER features the following functions:
About CASIO Computer Co., Ltd. CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 623 billion yen (approx US $ 5.95 million) in the fiscal year ended March 2008. News and product information from CASIO are available at http://world.casio.com Download Picture:  EQW-500DBE-1AVER
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