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PRESS RELEASE
Oct. 02, 2008
CASIO continues its successful new stylish calculator range - Two elegant new desktop calculators bring style to the office
Norderstedt, 02 October 2008. CASIO has set a new trend in modern offices in 2008 with their premium stylish models. From mid-September, two new desktop calculator models will be added to the Japanese electronics manufacturer’s designer range. The RT 7000-BK and the RT-7000-WE, available in “Premium Black” and “Rich White” are characterised by their high-quality workmanship and outstanding design, especially their extravagant shiny metal frames and coloured keypads. A tilting display ensures good readability in any lighting conditions. “We are extending our range of designer calculators because the sales figures so far have massively exceeded our expectations!” explains Detlev Galland, Sales Manager for Consumer Products Office and School Equipment at CASIO. But under their shiny exterior these new calculators have much more to offer. As well as the practical functions found on all stylish desktop calculators, such as a rapid correction key and constant memory function, the new models also have functions for time and date calculation. Hence they are equipped to deal with even the more intricate calculations made each day in the modern office. With the new models, CASIO, as the market leader, is targeting design-conscious professionals who consider it important to have a stylish ambiance in the office – which they have so far done successfully. Galland explains the reasons for extending their product range. “By extending our range of designer calculators, we have gained access to a new group of buyers – those customers who appreciate a modern look as well as functionality. With the launch of the high-quality stylish calculators CASIO has been able to distinguish and position itself more forcibly in the market.” More information at www.casio-europe.com If you have any further questions, please contact: Alexandra Mankarios Mann beißt Hund – Agentur für Kommunikation GmbH Stresemannstr. 374, 22761 Hamburg Phone: +49 (0)40 890 696-16, Fax: +49 (0)40 890 696-20 E-Mail: am@mann-beisst-hund.de |
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