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CASIO Benelux   world.casio.com

   

PRESS RELEASE
Aug. 05, 2008


CASIO and Brand Ambassador David Coulthard announce the new, exclusive EDIFICE men's watch
The new EF-524SP-1AVEF: Inspired by the speed and dynamics of motor sports

Norderstedt, August 2008 - The latest EDIFICE EF-524SP-1AVEF men's watch embodies masculine sophistication and motor sports performance. The seamless integration of state-of-the-art design and innovative functions make this stylish watch ideal for urbanites with a dynamic lifestyle. EDIFICE Brand Ambassador and Formula 1 Driver David Coulthard comments, 'I love its dynamic and sporty design'.

With a solid stainless steel case and wristband, the EF-524SP-1AVEF has been specially designed to reflect the speed of motor sports. The Stopwatch function features minute and second dials that replicate the movement of a high-performance engine, while 'the use of carbon fibre on the dial is reminiscent of racing cars', says David Coulthard. This handsome EDIFICE model is also equipped with an elegant bezel that's been specially ionised to lend it a sophisticated black tone. Essential for racing car enthusiasts, the Tachymeter rounds out the stunning design of this eye-catching, classic chronograph.

The EF-524SP-1AVEF is also water-resistant up to 10 bar, making it perfect for everyday use. What's more, the tough Mineral Glass of this EDIFICE watch prevents scratching, and a Neobrite luminous coating provides long-term illumination for the display after only short exposure to a light source.

Thanks to the stylish new EDIFICE EF-524SP-1AVEF, you can make a statement of confidence and always be on the right track with cutting-edge functionalities.

The EF-524SP-1AVEF features the following functions:
  • NEOBRITE
  • DATE DISPLAY
  • 1/1-SEC. STOPWATCH
  • REAL CARBON WATCH FACE
  • SCREW LOCK BACK
  • MINERAL GLASS
  • SOLID STAINLESS STEEL CASE
  • SOLID STAINLESS STEEL BAND
  • ONE-TOUCH 3-FOLD BUCKLE
  • WATER-RESISTANT UP TO 10 BAR
The EF-524SP-1AVEF is already available.

For more information, please visit www.casio-europe.com

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 623 billion yen (approx US $ 5.95 million) in the fiscal year ended March 2008. News and product information from CASIO are available at http://world.casio.com

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EF-524SP-1AVEF
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