PRESS RELEASE
Aug. 05, 2008


CASIO continues its successful G-SHOCK series
The new GIEZ: the perfect combination of power and style

Norderstedt, August 2008 - Quit when you're at your best? Whoever came up with this saying has certainly never worn a G-SHOCK GIEZ on his wrist. It is so appreciated by its fans and owners that CASIO has now added another model to this luxurious G-SHOCK series. The new GIEZ GS-1100B-9AER is a real high-tech chronograph with flamboyantly accented gold applications. The GIEZ thus shows not only how one can redefine style and class again and again, but also where the men's watch market is currently headed. The combination of gold and lush black is the trend and stands for a masculine lifestyle located between athletic power and serious business.

The new GIEZ is thereby also extremely ambitious in its inner life: five tiny motors control the alarm, world time, calendar, stopwatch and 24 hour display functions. The innovative Multiband radio technology ensures radio reception in most of Europe, Japan and the USA, as well as parts of Mexico and Canada. And thanks to Tough Solar, the GIEZ has unexpected energy reserves at its disposal. The classic G-SHOCK features - robust, indestructible and water-resistant up to 20 Bar - are combined here with highly intelligent technology in the tiniest of spaces.

With this and its unique design, the new GIEZ GS-1100B-9AER addresses all G-SHOCK fans that have slowly outgrown the "wild" G-SHOCK years and show this stylishly.

The GS-1100B-9AER features the following functions
  • RADIO SIGNAL RECEPTION (EU, USA AND JAPAN)
  • TOUGH SOLAR
  • SHOCK RESISTANT
  • NEO BRITE
  • WORLD TIME FOR 27 CITIES
  • DATE/DAY DISPLAY
  • STOPWATCH 1/20 SEC. - 1 HOUR
  • DAILY ALARM
  • SCREW LOCK BACK
  • MINERAL GLASS
  • RESIN WRISTBAND
  • GOLD ION PLATED FULL METAL CASING
  • WATER-RESISTANT UP TO 20 BAR
The GIEZ GS-1100B-9AER is available from August 2008.

For more information, please visit www.g-shock.eu.

About CASIO Computer Co., Ltd.
 CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, CASIO's offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 623 billion yen (approx US $ 5.95 million) in the fiscal year ended March 2008. News and product information from CASIO are available at http://world.casio.com

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GS-1100B-9AER