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PRESS RELEASE
July 23, 2007
Let the sunshine in!
Fresh summer keyboard novelties by CASIO Norderstedt, July 23th, 2007 - New beginner instruments in all keyboard segments – CASIO successfully extends its range in the beginner class. Again, the emphasis was placed on achieving an optimum price/value ratio. Moreover, all four new models are characterized through a trendy design. CTK-810 proves a sonorous successor to CTK-800, WK-110 is considered the favourite of all newcomers to the world of 76-key keyboards, while LK-210 and LK-215 replace predecessor LK-200S. All in the spirit of the CASIO product philosophy, these four newcomer keyboards address players in the starting phase, who wish to call a brand instrument with a great sound and an array of features their own, while at the same time they don't have too much money to spend. Cutting edge technology at a moderate price is the motto. All four keyboard novelties are available from now at the authorised CASIO Music Dealer. CTK-810: Rhythms & Registrations An ultra-smart, modern casing and 61 touch-sensitive keys in a piano style – CTK-810 presents itself in a brilliant design. Also the inner values are convincing right down the line: Many new rhythms, drum sets and guitar sounds offer an extraordinary scope of sounds, which unfold in perfect HL quality. You have to hear it yourself! A brand new feature of this instrument is the registration memory with 8 x 4 sets, where individual settings can be stored conveniently. Song memory (Flash ROM) and a record function are further features, which set CTK-810 apart from others. In addition, this beauty features an integrated USB MIDI (GM) terminal, integrating a Song Expansion function and thus offering the option of uploading further Midifile songs into the internal Flash ROM. CTK-810: Recommended retail price: 229,- Euros  The latest addition to the WK series is the most elegant entrance for all piano-oriented keyboard players. With 76 keys in a piano style, WK-110 is the right choice for all music enthusiasts, who play piano, yet do not wish to buy a digital piano. An excellent stereo grand piano sound and a total of 515 tones in HL quality combined with 120 rhythms provide for impressive variety. Whether blues, jazz, piano rock or atmospheric ballads – WK-110 caters for all genres. Applying the three-level lesson system, ambitious beginners can approach world famous piano literature in self-study and use the full range of 6 octaves. Players, who wish to re-establish their favourite settings in a jiffy, will be enthralled by the registration memory with its 8 x 4 sets. USB song expansion and MIDI (GM) complete this convincing packet of value. WK-110: Recommended retail price: 349,- Euros  With novel LK-210 and LK-215, CASIO introduces to models with lighting keys simultaneously, offering an array of features beyond the tried and tested lesson system. The 61 keys of LK-215 are touch sensitive, and first rehearsal units on the keyboard are experienced even more intensely thanks to the extended means of expression. Further ingredients for a varied performance are 264 sounds in HL quality, 120 rhythms and 8 digital effects (reverb/ chorus). Modern functionality such as the SD card slot for playing Midifile songs from a storage medium as well as the contemporary USB terminal (MIDI/song expansion) for connecting the instrument with a computer recommend the new LK models for a variety of utilizations. LK-210: Recommended retail price: 249,- Euros, LK-215: Recommended retail price: 299,- Euros The difference between LK-215 and LK-210 lies in the touch sensitivity, a different colour of the casing and a somewhat more powerful amplification system (2 x 2,5 Watts).   CASIO belongs to the internationally leading manufacturers in the segment of electronic consumer items. Following a policy of "Creativity and Contribution", the enterprise has since its foundation in 1957 concentrated upon the development of products, which excel through cutting edge technology and innovative design statements. Presently, the broad CASIO product range encompasses chronographs, digital cameras, mobile telephones, electronic dictionaries, calculators, musical instruments, system equipment as well as electronic components such as LCD's. Overall more than 10,000 employees are working for the CASIO Computer Co. Ltd. world-wide. Every year more than 100 million items are delivered, and in the tax year April 2005 to March 2006 alone, the company raked in net sales of 580 billion Yen (approx. 5.956 billion US Dollars). News and product information from CASIO can be retrieved on the Internet from www.casio-europe.com. For enquiries or further information please contact: Werbewerkstatt GmbH • Friedensallee 27A • 22765 Hamburg Phone: 040 / 380 379 44 • Fax: 040 / 380 379 40 email: presse.emi@werbewerkstattgmbh.de Download: Press Release (PDF) |
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