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| PRESS RELEASE |
February 21, 2007 |
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Baby-G celebrates its birthday
The new Baby-G 10th Anniversary Collection is here |
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| BG-1003AN-2ER |
BG-100 group |
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Hamburg, February 21, 2007 - Britney Spears was still a young child star on the Disney Channel when the first Baby-G series, BG-340SV, appeared on the European scene in 1997, inviting its wearer to join a happy style revolution. A decade later, Baby-G, the trendy watch for self-assured girls and young women, is today celebrating its 10th birthday. 10 years Baby-G – a story of success that is being marked by CASIO with a colourful Baby-G Anniversary Collection. This new collection with the BG-1003AN and BG-1004AN model series keeps in line with the origins of the sporty-trendy range, and interprets it in the spirit of this new era with the clever dual Velcro® straps made of hard-wearing textile material and the legendary protector, the bar covering the watch casing that has been the trademark of Baby-G since 1997.
The lifestyle watch that grows with its owner
It goes without saying that the birthday edition, available in the trend colours light blue, dark blue, green, pink, white, black and yellow, features all the familiar functions that make the Baby-G not only “fit for fun”, but also fit for the classroom, campus or the meeting circuit at the office: memory for 25 phone numbers, dual time zone, 5 alarm times, stopwatch and the day counter, which counts the days until the wearer’s next date. And to make sure that nobody forgets just how much tradition is present in such a young watch, a “Baby-G 10th Anniversary” tag is attached to the band.
With its new Anniversary Collection, Baby-G documents an unusual success story that not every lifestyle product can write in 10 years: Baby-G has grown up with its target group. And is still as young as it was on its first day!
All models of the Baby-G Anniversary Collection feature the following functions
- <ILLUMINATOR>
- SHOCK RESISTANCE
- TELEMEMO FOR UP TO 25 NUMBERS
- DUAL TIME
- DAY COUNTER
- STOPWATCH (1/100 SEC)
- 5 ALARMS
- AUTOMATIC CALENDAR
- 12 / 24 HOUR DISPLAY
- MINERAL GLASS
- DISPLAY ANIMATION
- WATER-RESISTANT UP TO 10 BAR
The Baby-G BG-1003AN-2ER and all the Anniversary Collection will be available from February 2007.
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