PRESS RELEASE
23. July 2010


Casio Releases Limited Edition Red Bull Racing Watches
Special Models in the EDIFICE Line of Sporty Metal Watches


Hockenheim, July 22, 2010 — Casio Computer Co., Ltd., announced today the release of the EFE-504RBSP and EF-550RBSP, two limited edition models in its EDIFICE line of sporty metal watches designed to deliver the essence of speed and intelligence. The EFE-504RBSP and EF-550RBSP are named for the popular Red Bull Racing Formula One team.

Red Bull Racing is a dynamic, young Formula One team that has been competing since 2005. The team challenged for the Formula One Championship in 2009, when it gained six grand prix victories. Having won five out of ten races so far this season, Red Bull Racing is currently fighting for the top spot in the 2010 Constructors’ Championship.

Casio became an official Red Bull Racing Team Partner in 2009 and was delighted to continue with the partnership this season. Casio provides support for the team, led by drivers Sebastian Vettel and Mark Webber.

With the new models, Casio offers EDIFICE watches with needle and disk indicator stopwatch timing, designed to reflect the dynamic image of motorsports. The watches feature the Red Bull Racing logo on the watchface and are engraved with the words “CASIO is a Team Partner of Red Bull Racing” on the back of the watch casing. Both model packages include a visual of RB6, the Red Bull Racing Formula One car. In addition, the EFE-504RBSP comes with a special panel that includes the same carbon material that’s used for Red Bull Racing’s Formula One cars.

Casio is also releasing the EFA-131RBSP, a limited edition Red Bull Racing model for the European market featuring a watch face that has hands and an LCD.

Features of the EFE-504RBSP
  • Small hand stopwatch measuring seconds at the 6 o’clock position and a disk stopwatch measuring minutes at the 9 o’clock position.
  • Watchface and bezel use carbon to give the watch an aggressive look
  • Metal casing features a dynamic and chiseled look and the wristband is made of solid stainless steel
  • Features sapphire glass with a non-reflective coating
  • Panel including the same carbon material used in the Red Bull RB6 machine and visual plate showing the machine are included in the package

Features of the EF-550RBSP
  • Features a 1/20 second retrograde stopwatch at the 6 o’clock position
  • Disk indicator turns red or blue—the Red Bull team colors—at day or night, depending on the time
  • Metal casing features a sporty shape and the wristband is made of solid stainless steel
  • Visual plate showing the Red Bull RB6 machine is included in the package

Features of the EFA-131RBSP (in Europe only)
  • Features a 1/1000 second stopwatch on LCD
  • Features in-dial velocity calculation at the 9 o’clock position, giving the look of car instrumentation
  • World time displays the local time in 48 cities
  • Metal casing features black IP (ion plating), and a lightweight resin band for a unified appearance


EDIFICE EFE-504RBSP
Water Resistance10 bar
Stopwatch1/1-second, measuring capacity: 29'59”, measuring mode: elapsed time
Other FunctionsTimekeeping 24-hour, date display
Accuracy at Normal Temperature±20 seconds per month
Battery LifeApprox. 2 years on SR621SW
Size of Case51.0 × 46.7 × 12.1 mm
Total Weight177 g


EDIFICE EF-550RBSP/td>
Water Resistance10 bar
Stopwatch1/20-second, measuring capacity: 59'59.95”, measuring mode: elapsed time
Other FunctionsTimekeeping 24-hour, date display
Accuracy at Normal Temperature±20 seconds per month
Battery LifeApprox. 2years on SR927W
Size of Case50.8 × 45.1 × 12.1 mm
Total Weight181 g


EDIFICE EFA-131RBSP
Water Resistance10 bar
World Time48 cities (29 time zones, daylight saving on/off) and Coordinated Universal Time, home and local time swapping function
Stopwatch1/1000-second, Measuring capacity: 99:59’59.999”, velocity indicator (maximum: 498 unit/h), lap/split measurement switching
Countdown TimerMeasuring unit: 1 second, Input range: 1 minute to 24 hours (1-minute increments and 1-hour increments), auto repeat
Alarm5 independent daily alarms (of which 1 snooze alarm), hourly time signal
Other FunctionsFull auto-calendar, 12/24-hour format, LED light
Accuracy at Normal Temperature±30 seconds per month
Battery LifeApprox. 3 years on CR1220
Size of Case50.3 × 46.0 × 12.5 mm
Total Weight92 g


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Pictures:
EFE-504RBSP
EFA-131RBSP
EF-550RBSP
EFE-504RBSP Package
EFA-131RBSP Package
EF-550RBSP Package