|
PRESS RELEASE
10. September 2009
CASIO focuses on its internet presence
A new online look for PRIVIAs brand environment CASIOs completely redesigned website offers its online visitors a fresh, reworked gateway to PRIVIAs brand environment. Users can now get an in-depth look into the superior world of the PRIVIA series at www.privia.eu. There they can, by means of product photos, audio demos and video clips, be delighted by the brand new PRIVIA generation. Perfect sound takes form The PRIVIA website delivers with conscious emotionality the core messages of quality, modernity, design and the enjoyment of making music. The creative new approach positions the PRIVIA series in a way that is unexpectedly different and makes visiting each individual page an appealing journey of discovery. The sound potential and design expertise of the PX-130, PX-330, PX-730 and PX-830 are atmospherically conveyed, while at the same time, technically interested users can still find all the details they require. This new and exciting gateway to the PRIVIA world offers piano fans the opportunity to comprehensively inform themselves about each model before visiting a specialist dealer and trying out the instruments for themselves. Whether users start the video clips or discover the wealth of information in the download area, each click is rewarded! Please select your language The new PRIVIA website is now available in German and English. Italian, Spanish, French and Russian versions are expected to be up and running at the beginning of October. Further languages will gradually follow. This multi-lingual approach means that CASIOs European central in Norderstedt can guarantee that the greatest possible number of customers are able to inform themselves online about the PRIVIA series. Inform and inspire A more technical presentation of the current PRIVIA generation can be found on the umbrella website for all CASIO musical instruments at www.casio-europe.com/euro/emi. Users can visit the CELVIANO series brand environment directly at www.celviano.eu. The new AP-220, AP-420 and AP-620 models are currently being incorporated there and will likewise be presented with the perfect mixture of information and emotion from the 38th calendar week onwards. Keyboard music moves you! Casio in general: CASIO is a leading international manufacturer of consumer electronics. In line with the principle of creativity and contribution, the company has been dedicated to developing products that stand out for their cutting-edge technology and innovative design ever since it was founded, in 1957. Today, the product palette of CASIO around the world includes watches, digital cameras, mobile phones (not in the EU), electronic dictionaries, calculators, musical instruments, projectors, cash register systems, handheld terminals, and electronic components such as LCDs (not in the EU). In total, CASIO Computer Co., Ltd. employs a staff of more than 12,300 people worldwide. The company ships more than 100 million products each year, and in the fiscal year from April 2008 to March 2009 alone, CASIO posted net sales revenue of 518 billion yen (about 3.8 billion Euros). For enquiries or further information please contact: Werbewerkstatt GmbH Friedensallee 27A D-22765 Hamburg Phone: +49 40 380 379 44 Fax: +49 40 380 379 40 eMail: presse.emi@werbewerkstattgmbh.de |