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PRESS RELEASE
03. September 2009
Casio and Sebastian Vettel announce limited edition watch
Norderstedt/Spa, 27th August 2009 - In the run-up last Sundays Belgian Formula 1 Grand Prix, Casio held a press conference on the 27th August in the paddock of the legendary Spa-Francorchamps circuit to announce the launch of EDIFICE brand ambassadors Sebastian Vettel limited edition model. Casio, one of the worlds leading timepiece manufacturers, has a long interest in Grand Prix motor racing and in fact, David Coulthard, who retired from racing at the end of last year was also present at the event, having been involved with Casio for well over a decade. To mark the occasion, Casio has produced a limited edition chronograph, designated EDIFICE EQW-M1000SV-1AER, SV for Sebastian Vettel of course, one of the hottest properties in Formula 1 at the moment, currently lying fourth in the World Championship, with two races to his name this season. Presenting the watch, Harald Schroeder explained the link between EDIFICE and Formula 1. The brand concept is Speed and Intelligence and this is a perfect fit with the attributes that lead to success in Grand Prix racing, he said. Schroeder then explained to Sebastian the key features of this special EDIFICE. It automatically adjusts to local time in Europe, USA, Japan and China, while also taking into account Daylight Saving adjustments, all thanks to Casio`s Multi Band 6 global radio-controlled timekeeping. Although Sebastian has the luxury of his pit crew showing him his lap times on a Pit Board at the race track, the limited edition timepiece also features a 1/20th of a second split-function analogue stopwatch. Vettel himself was impressed with a more straightforward feature: Time is very important for me, but to be honest, the best thing about this watch is the alarm clock, as I get in trouble if Im late for work! The model features the following functions MULTI-FUNCTION CHRONOGRAPH WAVE CEPTOR MULTI BAND 6 RADIO-CONTROL TOUGH SOLAR POWER 5 MOTORS MULTI-MISSION DRIVE WORLD TIME IN 29 CITIES WORLDWIDE FULL AUTO-CALENDER 24 HOUR COUNTDOWN TIMER Further information at www.casio-europe.com und www.casio-intl.com/watch/edifice. About CASIO Computer Co., Ltd. CASIO Computer Co., Ltd. is one of the worlds leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of creativity and contribution through the introduction of innovative and imaginative products. Today, CASIOs offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com Download |