PRESS RELEASE
22. July 2009


As Compact As Ever. As Tuneful As Never Before.
CASIO presents a completely new PRIVIA line-up


It is a great challenge to continually improve time-tested models. With the PRIVIA series, CASIO confronts this task, presenting the most tuneful PRIVIA generation ever, entailing the models PX-130, PX-330, PX-730 and PX-830. With considerable quality gains regarding sound, keyboard and design, the demands have once again been augmented. The highlights of the new PRIVIA generation are the newly developed Linear Morphing AiF sound source, as well as the Scaled Hammer Action keyboard with three sensors. Yet also other improvements and consistent product maintenance are worth mentioning.

With regard to sound the CASIO developers have consistently aimed for the best, implementing technical solutions that represent an absolute novelty within this category of digital pianos. The “Linear Morphing Aif sound source”, a complex AiF sound generation technology featuring 128-note polyphony, has been improved considerably with regard to dynamics. Hence the elaborate stereo samples now command four instead of three dynamic layers with transitions (Velocity Switch) dissolved beyond competition into 128 levels. The range, reaching from piano to forte, can now be played over all intermediate steps without discolorations or perceivable jumps in the sound. The result of this new Linear Morphing sampling technology for detailed and dynamic grand piano sounds is a completely new experience, bringing players yet a step closer to the perfect sound of the original instrument.

A new loudspeaker system meets the demands of this acoustic enrichment: The natural sound radiation of the acoustic model has been applied by CASIO developers in order to create an ambient sound that naturally unfolds in all three dimensions. The new loudspeaker design and the optimised installation points perfectly support the new sound generation system in displaying its full potential over the entire range. The loudspeakers no longer radiate out frontally towards the player, but also to the rear or downward, depending on the respective model.

Also the keyboard has been advanced substantially. By implementing a third sensor repeating keys are registered so precisely that even fast passages can be played in unbelievable precision. A note can be played anew without the key having to return completely to its initial position. Thanks to this new ”Tri-Sensor” concept, not a single note will be lost in future.

In order to achieve this the PRIVIA top model, new PX-830, has been equipped with an “ivory touch” keyboard surface. The mattfinished keys offer a pleasant surface designed to prevent fingers from slipping. This enhancement, too, was modelled on the optical and haptic properties of the original instrument.

With regard to the new design the challenge consisted in enhancing the tried “stylish and compact” design concept, developing it further towards a combination of traditional piano elements and modern instrument forms. The fine red felt band represents classical design elements, while the rolling curve of the casing adds stylish elements. All in all the new PRIVIA generation sports an even higher quality appearance, inspiring the eye with its elegant looks. This also applies to the stand system (PX-130, PX-330), picking up the rolling lines and supporting the stylish overall impression. Besides, it is also conveniently assembled and disassembled.

The new PRIVIA generation also has some colour innovations to offer: PX-130 is not only available in noble black (BK) but also in elegant white (WE). Of course, the matching stand system is on supply too. PX-730 comes in black (BK) and cherry (CY). And for the first time a PRIVIA model is available in the colour variety “Black Polish”, the PX-830.

Highlights shared by all models of the new PRIVIA series
  • New Linear Morphing AIF technology enables natural reproduction of rich, grand piano tones from pianissimo to fortissimo
  • Tri-sensor Scaled Hammer Action Keyboard uses three sensors to detect fine keystroke movement, so the same note can be played again without fully releasing the key
  • Compact, lightweight body with a narrow profile matches décor of almost any room in the home
  • Sophisticated design boasts red felt behind the keyboard, just like an acoustic piano
  • New speaker arranged so the sound emanates from the piano body, just like a grand piano
  • Acoustic Resonance System reproduces the resonant effect of a grand piano damper pedal
  • Duet mode allows two people to play within the same range on the left and right sides of the keyboard
PX-830 – the top of the line model with a minimalistic design
  • Equipped with an SD memory card slot, convenient for tune data storage and moving data to and from a computer
  • Refined matte keyboard finish (ivory-touch) creates a comfortable surface for fingertips
  • 60-tune Music Library for listening enjoyment or lessons
  • Duet mode allows two people to play within the same range on the left and right sides of the keyboard
PX-830BK RRP 999,– Euro
PX-830BP expected 1.299,– Euro

PX-730 – the stylish advanced model, stand and pedal inclusive
  • Integrated stand and metal 3-pedal unit optimal for piano playability
  • Keyboard cover protects keys from dust and maintains a stylish look when open
  • Available in chic black wood or casual dark cherry finishes, to match almost any room in the home
  • 60-tune Music Library for listening enjoyment or lessons
  • Half pedal operation for a light damper effect when the damper pedal is pressed part way
PX-730BK/PX-730CY RRP 999,– Euro

PX-330 – the portable stage model with extended options
  • Compact, lightweight body, convenient to carry to performances and studios
  • Features 250 tones, including GM tones, for a variety of instruments such as strings, guitar, bass and others
  • 16-track recording feature for music composition
  • Equipped with an SD memory card slot, convenient for tune data storage and moving data to and from a computer
  • Multiple jacks including Line IN/OUT for expanded connectivity
  • Pitch Bend Wheel smoothly changes note pitch to reproduce note-bending on guitar and other techniques
  • Registration feature to record tone and rhythm settings for instant recall during play
  • 180 rhythms including pop, jazz, Latin, and ballads, with an auto-accompaniment feature
  • Rhythm Editor to edit internal rhythms
  • Full dot LCD screen with backlight for easy viewing during stage performances
  • Compatible with stand (CS-67P) and 3-pedal (SP-32) unit, sold separately
PX-330 RRP 899,– Euro

PX-130 – the compact beginner model with optional stand
  • Compact, lightweight body with a simple, high-quality design
  • Available in elegant pearl white and urban black metallic finishes, to match almost any room in the home
  • 60-tune Music Library for listening enjoyment or lessons
  • Compatible with stand (CS-67) and 3-pedal unit (SP-32), sold separately
PX-130BK/PX-130WE RRP 699,– Euro
CS-67PBK/CS-67PWE RRP 99,– Euro
SP-32 RRP 49,– Euro

All new PRIVIA models are prospectively available at authorized CASIO music partners from September 2009.

CASIO in general:
CASIO is a leading international manufacturer of consumer electronics. In line with the principle of “creativity and contribution,” the company has been dedicated to developing products that stand out for their cutting-edge technology and innovative design ever since it was founded, in 1957. Today, the product palette of CASIO around the world includes watches, digital cameras, mobile phones (not in the EU), electronic dictionaries, calculators, musical instruments, projectors, cash register systems, handheld terminals, and electronic components such as LCDs (not in the EU). In total, CASIO Computer Co., Ltd. employs a staff of more than 12,300 people worldwide. The company ships more than 100 million products each year, and in the fiscal year from April 2008 to March 2009 alone, CASIO posted net sales revenue of 518 billion yen (about 3.8 billion Euros).

For enquiries or further information please contact:
Werbewerkstatt GmbH • Friedensallee 27A • D-22765 Hamburg
Phone: +49 40 380 379 44 • Fax: +49 40 380 379 40
eMail: presse.emi@werbewerkstattgmbh.de