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Philosophy

MiniaturizationMiniaturization

Less is more

Products by CASIO have always derived from the search for exceptional technologies and methods. The results of that search often gain international attention because the aim for one goal: Miniaturization. More technology in smaller devices - this principle has been realized in the entire product range.

Calculators

1954: Prototype Nr.1
1965: Model 001
2004: ClassPad 300

Smaller, faster, better
What seems gigantic from today's point of view, seemed incredibly handy in 1954: Prototype No. 1 was a revolution in those days. From relays and transistors to digital technology, CASIO has always been a pioneer in developing calculators. Nowadays, even graphic displays have become possible.

Digital Cameras

1987: VS-101
1995: QV-10
2004: EXILIM EX-Z40external link or new window opens.

From mega-measurements to mega pixels
In their short history, digital cameras have been changed in crucial ways. Bulky devices have become credit-card sized products, expressing a lifestyle. Energy-efficiencyexternal link or new window opens., high-resolution, precision: the concept of high-tech in compactly designed cameras.

Watches

1975: CASIOTRON
1985: PELA
2004: GW-700DE

Same space, more content Since 1974, digital watches by CASIO are popular worldwide. While their bodies changed size with fashion, the interior has always been a step ahead of what was considered state of the art. Today, CASIO watches fit various needs: with altimeter, pedometer, radio controlled technology, solar power and more innovative features - everything is possible.

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