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PRESS RELEASE

Aug. 06, 2007

Reach new dimensions: the first G-SHOCK with 1/1000 sec. stopwatch
The new G-SHOCK G-7700-1ER has arrived

G-7700-1ER

Norderstedt, August 2007 - The name G-SHOCK has stood for power, robustness and innovation for 25 years. Once again, CASIO has succeeded in reaching new technical and creative dimensions with the new G-SHOCK G-7700-1ER. It is the first G-SHOCK with a stopwatch measuring with an accuracy of 1/1000 seconds – and shows the result on a brilliantly readable display. Complex watch technology within the smallest space, protected by a housing architecture that absorbs strokes and impacts like a real shock buffer: Before serial production every watch model proves that it can pass the so called "Tough Tests": the hard bounce, the shake test, the relentless water pressure. The person wearing this watch demonstrates toughness himself – and proves he knows what he is aiming for.

The watch for men in the fast lane

The extreme tough look of the G-7700 is also caused by the cool designed wristband with a furrowed texture, inspired by high-tech materials. The new technology concept was developed especially for the motor sports sector. Here the smallest time differences are decisive, and have to be safe and easily readable in all circumstances - down to 1/1000 second. But that is not all: for the first time the G-7700-1ER functions as an orientation device for the entire year. The display shows the current week as well as the previous and following days of the year. When setting the alarm you can decide if it shall be set to go off once, daily, only on weekends or only on workdays. With every detail the new G-7700 is the perfect watch for all those who live their life in the fast lane – or at least in the virtual pit lane: fast, tough, precise and full of interest and fun with technical innovations.

The G-7700-1ER features the following functions

<AUTO-ILLUMINATOR>
SHOCK RESISTANCE
LED INDICATOR (DISPLAY FLASHER)
WORLD TIME FOR 48 CITIES
1/1000 SEC STOPWATCH
LAP MEMORY 100
2 TIMERS WITH REPEAT FUNCTION
5 ALARMS
SNOOZE FUNCTION
5 YEAR BATTERY
AUTOMATIC CALENDAR
12 / 24 HOURS DISPLAY
MINERAL GLASS
RESIN WRISTBAND
WATERPROOF UP TO 20 BAR

The G-7700-1ER will be available from September 2007.

For further information please visit www.g.shock.eu.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US $ 5,260 billion) in the fiscal year ended March 2006. News and product information from CASIO is available at http://world.casio.com.

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