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PRESS RELEASE
Aug. 06, 2007
Modern elegance for men: The new EDIFICE Models: A companion for every occasion
Norderstedt, August 2007 - With two innovations which could hardly be more different, the CASIO watch brand EDIFICE starts into the autumn/winter 2007 season. Both offer high-tech with style for men. However the way both styles look is interpreted by the sporty, elegant chronograph EF-517D-1AVEF and the innovative EFA-124D-1AVEF each in its own way. And the EDIFICE fan again is spoilt for choice between both perfect designs. The EF-517D-1AVEF is a sporty chronograph with three eyes, at the 4 o'clock position a smartly shifted date display, a screw lock crown and a screw lock back, domed mineral glass and a wristband of solid stainless steel. A watch one can take every day to the office and which is just as easily worn in an elegant restaurant: a companion for every occasion. The design does it: unusual appearance in a retro style Completely different - again proven by the broad bandwidth of the EDIFICE collection - is the EFA-124D-1AVEF. This unusual watch made from high quality stainless steel has the effect of a unique design. The men's watch with the retro style body offers a digital display. Whoever travels a lot is ahead of his time - as well as the trend - in every metropolis with this modern time piece. So versatile in its functions and individual in its design, the EFA-124D comes as the perfect accessory for fashion conscious men. With both watches EDIFICE shows that as a brand it has long been a class for itself. The EF-517D-1AVEF features the following functions
For further information please visit www.casio-europe.com. About CASIO Computer Co., Ltd. CASIO Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US $ 5,260 billion) in the fiscal year ended March 2006. News and product information from CASIO is available at http://world.casio.com. |
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