PRESS RELEASE
29. July 2010


The new EDIFICE EQW-M1100DB-1A from Casio
Stainless steel chronograph with 1/1000 second stopwatch


Norderstedt, August 2010 — Fast and elegant, the sporty EDIFICE watches with motor sports design are based on the brand concept of “Speed and Intelligence”, giving them a perfect association with Formula 1. Indeed, as a Red Bull Racing Team Partner, Casio is supporting the Red Bull Racing Team with its drivers Sebastian Vettel and Mark Webber for the second year running. As a dynamic symbol, Casio is presenting the new EQW-M1100DB-1A – the first watch in the collection that is equipped with a 1/1000 second stopwatch.

With its eye-catching dial in 3D design, which displays various timing functions in parallel, this solar powered radio-controlled watch gives the impression of motor sports energy and speed. The upper black level of the dial features integrated cut-out sections to provide a free view of the richly-contrasted design on the lower level. The multi-dimensional appearance subtly captures the active and functional character of the brand EDIFICE. The two disk-shaped indicators, each positioned within a small circular dial, are designed to look like car brake discs and have automotive inspiration. The recessed casing ring features the most important city abbreviations for the integrated world time function. Body and wristband are made of solid stainless steel and the bezel is ionised black using a complex process.

The technical highlight of the EQW-M1100DB chronograph is the integrated stopwatch. It displays elapsed time with an intelligent combination of second hand and motorised disc-shaped indicators. This indicator at the 9-o’clock position rotates forwards and backwards and, when the stopwatch is in use, alternates between displaying the 1/1000 second value and the 1/100 second value. The second hand indicates the 1/10 second value. The EQW-M1100DB can receive standard radio waves from six transmitters around the world (two in Japan, and one each in Germany, the UK, the US, and China).

With the new EDIFICE, it is not just motor sports fans who will experience the perfect feeling of the chase for 1/1000 seconds that can often be decisive in a race.

The model features the following functions:

• MULTIBAND 6 RADIO-CONTROLLED SIGNAL RECEPTION (EUROPE, USA, JAPAN, CHINA)
• TOUGH SOLAR
• 1/1000 SEC. STOPWATCH
• WORLD TIME
• NEOBRITE
• AUTOMATIC CALENDAR
• ALARM
• MINERAL GLASS
• IONISED BEZEL
• SOLID STAINLESS STEEL CASING
• SOLID STAINLESS STEEL BAND
• ONE-TOUCH 3-FOLD SAFETY BUCKLE
• WATER RESISTANT UP TO 10 BAR

The EQW-M1100DB-1A is available as of September 2010.

Further information at www.casio-europe.com.

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, CASIO’s offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com

PDF fileDownload PDF


Pictures:
EDIFICE EQW-M1100DB-1AER