PRESS RELEASE
29. July 2010


The new EDIFICE EQS-500C-1A1ER from Casio
Sporty elegance in the fast lane


Norderstedt, August 2010 – With its speed, design and innovative technology, the new EQS-500C-1A1ER brings back into play the partnership between Casio and the Red Bull Racing Formula 1 team. The new EDIFICE model excels due to its high-grade technological features and boasts a dynamic motor sport design, a real eye-catcher in black.

Powerful yet elegant, the new EDIFICE’s solid stainless steel casing gives the watch a valuable look and enfolds the high-tech workings perfectly. Casio`s Tough Solar system enables this exclusive chronograph to be powered via an unseen solar cell, even in poor light conditions. The integrated stopwatch time can be read in the right-hand disk and provides time-conscious users with precise readings at 1/100 second intervals. With the world time function showing 29 cities, the wearer is sure to arrive on time anywhere in the world. Abbreviations for the most important cities can be found on the bezel. The EQS-500C is water-resistant up to 10 Bar and features an automatic calendar.

In terms of aesthetics, no precision timepiece could be packaged more beautifully. The outward design is also successfully inspired by our partnership with the Red Bull Racing team. The dial emulates the cockpit of a racing car with the stopwatch integrated in the right-hand disk resembling a rev counter. Stylish in black and trimmed in red, it matches the shock-resistant, black ionised casing perfectly. With its textured surface, the robust resin wristband resembles the profile of a racing car wheel and discreetly incorporates the EDFICE logo. For men who love individual design combined with sporty dynamics and speed, the EDIFICE EQS-500C is the ideal choice. This fashionable men’s watch is eye-catching, high-performing and simply indispensible. A pole position is guaranteed.

The model features the following functions

• TOUGH SOLAR
• NEOBRITE
• STOPWATCH
• MINERAL GLASS
• SOLID STAINLESS STEEL CASE
• RESIN BAND
• FULL AUTO-CALENDAR UNTIL 2099
• WORLD TIME
• WATER RESISTANT UP TO 10 BAR

The EDIFICE EQS-500C-1A1ER is available as from August.

Further information at www.casio-europe.com and www.edifice-watches.eu

About CASIO Computer Co., Ltd.
CASIO Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, CASIO has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, CASIO’s offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The CASIO Group employs more than 12,000 people worldwide, shipping over 100 million products per year, with net sales of 518 billion yen (approx. US $ 5.4 billion) in the fiscal year ended March 2009. News and product information from CASIO are available at http://world.casio.com

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EDIFICE EQS-500C-1A1ER